The leading telecommunications, IT and media company operating in Belgium and international markets, Proximus (formerly Belgcacom) was a company at a crossroads, seeking ways to restore profitability and regain lost market share. In this interview with Senn Delaney Partner Ian Johnston, CEO Dominique Leroy explores how the company created a growth mindset culture called Good to Gold and how it is helping the growth strategy succeed. Read the case study. Read the full interview.

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