As marketers move deeper into brand-funded content, how are they proving that their efforts are driving an increase in revenue for the brand’s core businesses?

Fara Warner, award-winning author and journalist specializing in the art and science of storytelling in the digital age, recently delved into answering this pertinent question at Elevate 2019, Brand Storytelling’s premier Summer event for brand marketers and their partners.

Brand Storytelling sat down with Warner at Elevate 2019, where she shared several key agreed-upon tenants for improving the methodology by which brand marketers measure their data.

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