To attend SEMA (Specialty Equipment Market Association) in 2024, there are several routes you can take. Here’s a rundown of the most common ways:
Industry Affiliation: SEMA is an industry-only event, so you must be involved in the automotive aftermarket industry. This includes manufacturers, buyers, retailers, media, and exhibitors. Proof of industry involvement is required during registration.
Exhibitor or Vendor: If you’re part of a company showcasing products or services, you can attend as an exhibitor. Exhibiting companies usually offer badges for their employees.
Media Credentials: If you’re a content creator, journalist, or work in automotive media, you can apply for media credentials to cover the event. Proof of your media work will be needed to qualify.
Buyer or Retailer: If you own or work for a company that buys and sells automotive products, you can register as a buyer. This category is for professionals looking to network and find new products.
Guest of an Exhibitor: If you know someone within a company that’s exhibiting, they can often offer a guest pass. There are usually limits on how many guests exhibitors can bring.
SEMA FEST (Formerly SEMA Ignited): This is the event open to the public, held after the main show. If you’re not eligible to attend the main trade show, you can still experience the SEMA vibe here. It’s a showcase of custom vehicles, held at the end of the week.
Those are the main ways to get into SEMA 2024. Make sure you meet the industry-related requirements or explore options like SEMA Ignited if you're not in the business but still want a taste of the event.
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