- What is bot traffic (min 3:12)
- What is ad fraud? (min 9:25)
- How bad guys commit ad fraud (min 12:40)
- How publishers are harmed (min 18:48)
- How marketers are harmed (examples of Chase, P&G, UBER) (min 31:00)
- 3 tips how to detect and reduce fraud (min 36:54)
- Introducing analytics which can find and stop fraud (min 39:10)

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