In this episode of Deliverability Dialogues, we embark on a deep dive into the world of email list cleaning. Discover the strategic importance of maintaining a clean email list and its impact on your email marketing success. We cover everything from understanding the consequences of a messy list to recognizing red flags like outdated addresses and high bounce rates. Learn how to identify problematic email addresses, re-engage inactive subscribers, and effectively deal with duplicates. Plus, find out why setting up a consistent cleaning schedule is crucial for protecting your sender reputation and ensuring your emails land in the inbox. Tune in for actionable insights and tips to keep your email list healthy and engaged.

Chapters:
(00:00) This deep dive is all about cleaning your email list
(00:41) A messy email list can lead to all sorts of problems
(02:36) Research also mentioned this 2% rule for bounce rate
(03:35) Low engagement could be a sign your emails just aren't resonating with your audience
(04:36) We gotta look for specific types of email addresses that cause trouble
(05:43) Steps four and five are all about dealing with inactive or unresponsive subscribers
(07:12) Those pesky duplicate email addresses can mess up your engagement metrics too
(08:35) To keep your list healthy, you gotta make cleaning an ongoing process
(12:05) Make a commitment to keeping your email list healthy and engaged
(12:38) We hope you found today's email list cleaning article informative and inspiring

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