Ahold Delhaize USA's Jonas De Maere, PhD and category managers from the retailer's banners hit ECRM's On & Off Premise Adult Beverage Session last week to seek out the latest innovations in wine, beer and spirits. In this video interview with Joseph Tarnowski, he discusses some of the trends that are guiding their search, and how they have leveraged ECRM Sessions to uncover brands their shoppers will love.
Ahold Delhaize USA operates several banners in the Eastern U.S., including Hannaford Supermarkets (ME, NH, VT, MA & NY); Stop & Shop (NY & NJ); Giant Food (PA, DC, VA and MD) and Food Lion (NC, VA, SC and GA). There are regional differences in trends among each banner's shoppers. For example, Northeast consumers are more sophisticated and open to try new things, while mid-Atlantic to the Southeast shoppers are more traditional looking for established value.
According to De Maere, at ECRM Sessions, he and the various category managers always come away with unique brands that were not on their radar, and at this Session in particular, they found a lot of innovation among RTDs and non-alcoholic adult beverages.
His advice to suppliers preparing for a meeting with them: Do your homework on each of the retailer's banners and markets so you can tailor your pitch accordingly, and take trends into account to anticipate where consumers are headed.
Meet with retailers like Ahold Delhaize USA at ECRM's Adult Beverage Sessions: [ Ссылка ]
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