Setting Up Your First Campaign With The Google Grant | Nonprofit Marketing

In this video, Sean from Catch 22 Nonprofit provides a comprehensive guide on setting up your first ad campaign for the Google Grant.

Sean emphasizes the importance of defining your campaign goals, such as awareness, donations, or list building, and suggests starting with list building when utilizing the Google Grant. He mentions using tools like SpyFu for competitor research and keyword analysis to optimize your campaigns. Sean also advises creating informative landing pages centered around key search terms to drive traffic and engagement.
He mentions using ChatGPT for content generation if needed. Additionally, he highlights the significance of crafting a compelling offer, such as an ebook or PDF, to entice users to provide their email addresses. Finally, Sean shares insights on setting up the campaign through Google Ads Manager and emphasizes the need for a well-designed funnel, targeted audience, and effective follow-up strategies for campaign success.

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