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Let's say you have a lemonade stand:
It has a table worth $10, a pitcher worth $5, and drinking glasses worth $5...
So a total of $20. If someone offers you $21 to buy your lemonade business, what would you say? Maybe you'll say "yes" because its assets are worth only $20
But what if... your lemonade business is safely and consistently earning you a net profit or cashflow of $100/year? Would you still sell it for $21?
Of course not! Why? You will get $21, but you will lose $100 every year, forever. As financial managers, we tend to value a business based on the value of its earnings...
