What’s driving India’s jewellery market in 2024?
On CNBC TV18’s Commodity Champions, Chaitanya V. Cotha, Executive Director of the C. Krishniah Chetty Group of Jewellers, shares insights into India's jewellery market in 2024. Despite record-high gold prices, the demand remains strong, fueled by India's cultural traditions and 4.8 million weddings this year. The discussion also touches on evolving consumer trends, including the rise of men’s jewellery and self-purchases, along with the growing popularity of lab-grown diamonds as a sustainable and cost-effective option.
With over 155 years of heritage, the C. Krishniah Chetty Group blends tradition and innovation to create jewellery that resonates across generations. From timeless gold and diamond pieces to pioneering modern concepts like crash.club, the group continues to lead the way in responsible luxury.
crash.club by CKC focuses on lab-grown diamonds and high-fashion silver jewellery, catering to the next generation of conscious consumers. Every purchase aligns with its #PurchaseWithAPurpose mission, contributing to rhino conservation while redefining the meaning of sustainable luxury.
