Astro Teller discusses the hardest part of the innovation process—the part where you come into contact with the realities of weather, physics, humanity, and much much more whose impact on your work won’t be predicted by a book or taught in school. These unexpected and unforgiving elements stand between you and the moment when your invention or company has made something in the world fundamentally different and (hopefully!) better. And they are what’s going to teach you and test you and carry you to the right answer (eventually!). You have to experience what it’s like to try something, fail, learn, and try again...relentlessly, dispassionately, creatively. Astro will share never-before-heard stories—and hard-earned lessons—from Project Loon, the self-driving car, and more. Google[x]—the semi-secret “moonshot factory” for new technology that sounds like science fiction—has gradually been opening itself up and making contact with the real world.

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Started in 1987, South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place early each year in mid-March in Austin, Texas. SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or interactive technologies.

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Astro Teller: "Moonshots and Reality" | SXSW Live 2015 | SXSW ON
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