Learn how to improve your Google Ads Ad Rank and your Google Ads Quality Score. I will cover the 5 main factors that go into your Google AdWords Ad Rank so that you can get the most conversions out of your Google Ads Budget and keep your campaigns optimized. Your Google Ads Ad Rank is used every single time that you enter the Ad Auction, so it is important for you to create an organized campaign, focus on your Ad Relevance score, focus on your Landing Page Relevance and Landing Page Experience in Google Ads, and improve your Click-Through Rate over time. Google AdWords Ad Ranks can be difficult to understand, but essentially it is the way that they can use your Google AdWords Quality Score and your Bid to determine your position in the search results. Think about it like a score from 0-100 using a combination of factors for each time someone searches in Google. The higher your score, the less you can bid over time. Ultimately, your goal is to keep a small bid with high quality scores because that will allow you to lower your Cost-Per-Click. If you ever wanted Ad Rank explained, this is the video for you. We go over Ad Rank for Google AdWords so that everyone can understand it with ease and find some simple methods to improve it. We help you get some background into the Ad Rank formula for you to improve your results.
The first thing you want to do is avoid broad match keywords altogether and use a mix of modified broad match and exact match keywords, or you can just use modified broad match keywords. They will match most of the searches that people are typing in and you can optimize for each individual keyword. Next, you want to focus on creating relevant ads for every single search term that triggers your advertisements. That means you need relevant advertisements for your targeted keywords as well as the search queries that are used for your target keywords. Third, you want to make sure your ads are sending people to relevant landing pages that will not only be user-friendly, but that will be very targeted to exactly what people are typing in as they search your targeted keywords. Next, your ad extensions and their expected impact will have a positive or negative effect on your ad rank. I believe in using Ad Extensions at the Ad Group level to keep them as relevant as possible.
