How to communicate during a crisis and why marketing is important for a football club, includes advice on how to do it well. Delivered by previous clubs services manager Danielle Warnes with special guests Charlotte Richardson (Club Consultant) and Jeff Hutton.
Taken from a 2020 webinar series - The FA Club and League Football Forum.
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00:00 – 00:39 – Welcome from Tom Lee
00:40 – 03:15 – Welcome and introduction from Danielle Warnes
03:16 – 05:33 – Introducing Charlotte Richardson
05:34 – 08:15 – Communications during the pandemic
08:16 – 10:37 – Tone of voice
10:38 – 14:57 – Case study – Bromley FC – Jeff Hutton
14:58 – 16:44 – The importance of marketing
16:45 – 18:55 – Terms and definitions
18:56 – 20:44 – Maximising your website
20:45 – 22:23 – Increasing stakeholder engagement
22:24 – 24:45 – Attracting more commercial partners
24:46 – 31:14 – Utilising social media
31:15 – 34:57 – Email marketing
34:58 – 37:34 – Local media
37:35 – 41:07 – Partnerships
41:08 – 43:18 – Help you can get
43:19 – 56:54 – Marketing at Bromley FC – Jeff Hutton
56:55 – 1:09:32 – Storytelling at Bromley FC – Jeff Hutton
1:09:33 – 1:16:34 – Partners and sponsors at Bromley FC – Jeff Hutton
1:16:35 – 1:19:00 – Five practical tips
1:19:01 – 1:35:29 – Questions and answers
