In the last 24 months of repeated disruptions, distortions and discontinuities in the business world, the role of Corporate Communications has been elevated to a critical position in the company ecosystem. Speed, calmness, accountability, flexibility, and resilience are required skills as strategic and tactical stories are carefully managed across all stakeholder groups in what can only be described as 'turbulent times.'
Join us for a wide-ranging discussion drawing on the data from The Conference Board's recent research and the front-line, practical experience of Edelman's leading Corporate Affairs practice. We will explore these topics and deliver informed insights on how the future of the Corporate Communications team – and its partners – is likely to evolve.
As an attendee, you will learn how to:
Structure and organize your teams
Build a case for appropriate resources
Prioritize between the immediate response and the enduring narrative
Apply new technology to help the effectiveness of internal and external communications
Solidify and maintain your seat at the proverbial table
