M&M's - Faint 2: A Very Yellow Sequel - Reynald Gresset - BBDO (2017)

M&M’s Unwraps a Sequel to Its Classic Christmas Ad. Will you guess who saves the day?

This sequel picks up the tale from the moment Saint Nick and Red hit the deck. Reviving Kris Kringle so the holidays could continue apace would have made far too much sense.

Instead, Yellow proclaims “I have to save Christmas!” and embarks on a yuletide ride that goes off the rails, as he delivers the wrong presents to people across the globe.

The TV Advert titled Faint 2: A Very Yellow Sequel was done by BBDO advertising agency for M&M's in France. It was released in November 2017.

Brand: M&M's
Agency: BBDO
Country: France
Released: November 2017
Category: TV Advert
Advertising Agency: CLM BBDO Paris, BBDO New York
Director: Reynald Gresset
Chief Creative Officer: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
Production Company: LA PAC
Director of Photography: Stephen Keith-Roach
Post Production: Digital District
VFX Company: House Special

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Reynald Gresset’s passion for filmmaking and music originated in the late eighties when he started shooting live performances and personal interviews of legendary rock musicians such as Bruce Springsteen, AC/DC, Eddie Vedder, Metallica, Nirvana, Sting, Van Halen and so many more.

His path as a Filmmaker grew when he joined an International news report agency traveling from Afghanistan to Japan and South Africa to Costa Rica.

These early experiences shaped his interest in the world’s ever changing human landscape and the power of creative expression, feeding a curiosity that has only grown with his experience.

His desire to constantly evolve as a director and master the craft of filmmaking prompted his transition into commercials.

Reynald has directed numerous successful campaigns for Facebook, Google, Ikea, Chase, Nissan, Ikea, MM's, Qualcomm, Comcast, Lexus, Samsung, National Geographic, Quaker, Mass Effect, Activision, Coca-Cola, Johnson & Johnson, Peugeot, Infiniti, Renault, Honda, Mitsubishi, T-Mobile, Toyota, Heineken, Verizon, Orange...

These projects all showcase his ability in moving rapidly between moods, feelings, genres and narrative styles. His Adopt Sci-Fi and Leroy Merlin Life’s Adventure won a coveted 2 Cannes Lion for Euro RSCG and for BETC.

Reynald’s approach to filmmaking is led by his desire to understand the personal dimension of a story and to capture with his camera meaningful fragments of human experience.

Naturalism and a photographic sensibility in the use of light infuse Reynald’s aesthetic with the patina of life. His is a lucid and yet poetic look that translates on screen into visually sophisticated, cinematic, and truly vibrant imagery.

Reynald currently lives in Los Angeles.


Awards:
- Cannes Lions 2017: Leroy Merlin “Life’s Adventure”
- Clio Award 2017: Leroy Merlin “Life’s Adventure”
- Kinsale Shark Awards 2017, Best Cinematography - Bronze: Leroy Merlin “Life’s Adventure”
- Epica 2017: Leroy Merlin
- Cristal Festival 2017 : Best direction | best music |
- Cannes Lions 2008: Sci Fi
- Epica 2008 : Sci Fi
- Epica 2015 : Orange 'Voisins'
- Eurobest : Silver, Sci fi
- Young guns Silver Award : Sci Fi
- Golden Darlin Award : Douwe Egberts
- Golden Drums Award : Sci Fi
- CFP award : Douwe Egberts
- Award club directeurs Artistiques : Sci Fi
- Kinsale Shark Awards Advertising : Sci Fi
- Cresta Award : Sci fi
- New York Festival Finalist: Sci Fi

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