Livestream shopping is a $66 billion business in China, but only a $1 billion business in the U.S.

That’s likely to change soon if Facebook, Google, Amazon, Twitter, TikTok, and many other massive platforms have their way. Tech giants are investing huge sums in building live-streaming shopping in the web.

Will it work?

In this episode of TechFirst with John Koetsier, I chat with Elma Beganovich, 50% of the iconic influencer duo Amra & Elma. Former lawyers and economists, now entrepreneurs, they started their own influencer marketing agency and have over two million followers.

A major focus now: livestream shopping.

We chat about why it’s happening. Who does it. Why people shop via livestream. And where it’s likely to go.

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