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Today, we’re showcasing Iconic Tower, the first UAE project by developer Mered. With 20 years of experience and over 35 projects across Europe and the US, Mered is now making its mark in Dubai.
What makes Iconic Tower unique?
Mered aims to make Iconic Tower the pinnacle of luxury, and for that, they chose the Italian design firm Pininfarina, famed for their work with Ferrari and Maserati. Mered wants to prove that a classic commitment to quality and attention to detail work in any country and market.
Our expert Willian and Mered’s representative, Branco, share the key highlights of this project:
◾ 66 floors with only 300 exclusive residences,
◾ Located in Dubai Media City, surrounded by major company headquarters like Microsoft and Oracle, with easy access to Dubai’s key locations,
◾ On-site amenities include a residents' pool with a bar and restaurant, spa, and beauty salon,
◾ Interior finishes feature American oak parquet floors, heated bathroom floors, and partial furnishings, with the option to purchase a full furniture set by Pininfarina.
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Video content:
00:03 - Introduction: Willian introduces Branco, Sales Manager at Mered, to discuss the Iconic Tower project
00:35 - Company Background: Branco provides an overview of Mered, highlighting over two decades of experience with 35 projects in Europe and the USA
01:17 - Design Choice: Willian and Branco discuss Mered's decision to collaborate with Pininfarina, renowned for iconic designs for Ferrari and Maserati
01:51 - Location Benefits: Branco explains the strategic location of Iconic Tower in Dubai Internet City, near Sheikh Zayed Road and key facilities
02:27 - Proximity to Essentials: Details on nearby conveniences like shopping malls, medical clinics, and international schools, making it an ideal location
03:00 - Unique Building Features: Branco describes premium parking spaces with LED lighting, AC, and ventilation, including 18 exclusive AC-controlled parking spaces
03:39 - Electric Car Charging: Discussion on the installation of electric car chargers in basic parking spots, ready for future electric car use
04:17 - Building Structure: Iconic Tower will have a G+66 layout with six podium levels and a 60-story residential tower
04:54 - Sky-Level Amenities: The 40th floor will feature an infinity pool with a bar and spa exclusively for residents
05:30 - Apartment Types and Count: 310 apartments, two VIP sky apartments, and one penthouse are planned in Iconic Tower
06:05 - Apartment Interiors: Premium finishes, American oak parquet, marble kitchens, European green marble, heated bathroom floors, and water purification systems
06:43 - Additional Features: Hospital-grade air quality with noise cancellation for comfort, even with the building facing Sheikh Zayed Road
07:12 - Furniture Options: Semi-furnished units include kitchen appliances, with an optional package for Pininfarina-designed movable furniture
07:58 - Heated Bathroom Floors: Heated floors offer comfort, help with humidity control, and provide antibacterial benefits
08:30 - Key Reasons to Invest: Branco highlights the prime location, branded design, exclusivity, and low supply, as this is the last free C-plot in the area
09:10 - Closing Remarks: Willian thanks Branco for the insights and encourages viewers to explore Iconic Tower by Mered and Pininfarina
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