There may be more money in football than ever before, but season tickets aren't getting any cheaper.
The UK's cost of living crisis, following on the from the effects of the Covid-19 pandemic, has lead to some of the wealthiest of clubs in English football to raise their asking prices. At a period when the purse strings are tight, the majority of punters will be told to dig deeper into their pockets in order to follow their team at home for the upcoming 2023-34 campaign.
17 out of the 20 Premier League clubs have announced increases in their season ticket prices ahead of the upcoming season, with bigwigs hoping to claw back revenue lost during the Covid-affected years when fans were forced to support from their sofa.
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