Benjamin Guggenheim, a wealthy American businessman, joined RMS Titanic on her maiden voyage on 10 April 1912, accompanied by his mistress, Leontine Aubart, and his valet, Victor Giglio.

On the night of 14 April, RMS Titanic struck an iceberg 375 nautical miles south of Newfoundland, Canada. Guggenheim and Giglio were asleep in their quarters only to be awoken by Aubart.

Leontine and her maid, Emma Sagasser, were reluctantly ushered into Lifeboat 9, as Guggenheim comforted them by saying "It's just a repair. Tomorrow the Titanic will go on again".

One survivor claimed that Guggenheim assisted in escorting women and children into lifeboats, and later returned to the boat deck in evening wear, with a rose at his button hole.

He was overheard by a survivor saying "We've dressed up in our best and are prepared to go down like gentlemen", and was last seen with Victor sipping brandy and smoking cigars.

Both men died aboard the ship on 15 April 1912, along with over 1,500 passengers and crew. Only 705 people survived the tragic maritime disaster.

Discover Liverpool maritime history and the history of RMS Titanic at the luxurious Liverpool hotel, 30 James Street.

Located within the original headquarters of the White Star Line shipping company, 30 James Street is a beautifully preserved grade-II* listed building on Liverpool’s waterfront.

Offering luxury accommodation within a stunning and historic landmark property in the centre of the city, you’ll be transported back in time as you immerse yourself in the opulence of our country’s most glamorous era, enjoying surroundings that recreate the experience of first class passengers aboard the world’s premier cruise line.

30 James Street - Home of the Titanic commemorates both RMS Titanic and the White Star Line, and allows you to become part of Liverpool’s maritime history.

The Stories Behind Our Suites explains the Titanic history behind the names of 30 James Street rooms.

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