Political leaders are slowly warming to social networks, notably during election campaigns. But when votes are not at stake, just how open are world leaders? Do they engage their online fans and followers? Are they using and abusing social networks? Which of them should we 'like'? And which had we better unfriend?
Matthias Lüfkens, Head of Digital Media at World Economic Forum
Head of Digital Media at the World Economic Forum, Matthias Lüfkens brings the world to Davos through the innovative use of Social Media. Previously a journalist, he was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guides in Lithuania, Europe's premier publisher and provider of city information.
Web: lufkens.wordpress.com -- Twitter: @luefkens
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