Formula for Taking Home a Million with Solar Sales
$1,000,000/year
$83,333/month
$800/kW take home margin
Average 8kW deal
Close 17/month
Install about 13/month
[The 11 Essentials]
1. Great Market - Great market with install timelines and extra incentives for the Homeowner.
2. Great Installer ( Not always the lowest redline)
3. Predictable Quality Leads - A Predictable way to sit in front of a certain amount of customers per day/week. [ Appointments]
4. CRM to manage leads - [Organization and automation]
5. Appointment setting script You've got a strong appointment setting script
6. Appt Setter - (not a sales closer)
7. Need a base sales PPW of around $3.4/watt and a redline of at least $2.2/watt for a $1200/kw total margin.
8. Your comp stack should look something like this:
9. .10/ watt to setter, .20/watt for leads, 10/ watt finance and other expenses.) (.40/watt in costs)
10. Elite presentation deck that builds trust, explains how things works simply, addresses concerns, and walks the customer into financing
11. Measure everything. Know your numbers!l
EXAMPLE: 494 new leads per month, (set 25%)123 appts set, (pitch 55%) 68 pitched, (close 25%) 17 closed
12. Amex Plum with 60 day payoff w/ 20k limit for lead generation & softwares.
WALLAH, A MILLY! 🤑
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