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Take a look at 3 different models to assess lead quality, 1 model to score lead activities, and how you can use these models to power your MQL mechanism

00:00 Introduction
00:49 Demo & Firmo Model 1
06:33 Demo & Firmo Model 2
18:47 Demo & Firmo Model 3
30:54 Activity Model
35:07 MQL Model
39:23 Next Up

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