Influencer marketing is one of the fastest-growing and most successful marketing methods worldwide. Our research has shown that 60% of consumers have purchased something recommended by an influencer at least once.

Given the sustained growth of influencer marketing, it's important to know what the current marketing landscape looks like and how to make the most out of this channel. Successful influencer marketing requires an in-depth understanding of consumers and what they're looking for when they shop - only then can you identify the approaches that lead to conversions.

This video will cover the what, why & how of influencer marketing, giving you everything you need to know about this growing channel.

Timestamps:

(00:00) Intro
(00:33) Chapter 1: Navigating the New Consumer Landscape
(03:21) Chapter 2: Understanding Millennial & Gen Z Psyches
(04:39) Chapter 3: How to Get Modern Consumers on Side
(05:57) Chapter 4: Choosing the Right Marketing Channels
(08:41) Chapter 5: Finding Your Best-fit Influencer Marketing Strategy
(12:01) Chapter 6: Introducing Cure Media

#InfluencerMarketing #Influencers #CureMedia

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