Discover this new Swiss watch brand during Watches and Wonders. In car with Jean-Claude Biver, Sophie Furley does a Swiss watches review and discusses this new exciting project about his own watch brand from the comfort of a Rolls-Royce Black Badge Ghost.
A special thank-you to Pegasus Automotive Group and Rolls-Royce Motor Cars Geneva.
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00:00 - Introduction
00:42 - Did you always know in the back of your mind that you wanted to do your own brand?
03:45 - They say behind every great man is a great woman. Does Mrs Biver involved too, or does she think you are both mad… Wrongly so, of course?
05:10 - Jean-Claude, you were in retirement for what seems like a nano-second. Was it not for you?
06:13 - Pierre, what did you learn the most from your father?
07:30 - What about you Jean-Claude? What you learn from Pierre?
09:32 - Pierre, how are you enjoying creating a brand from the ground up?
11:07 - Can you give us some clues about the watches?
13:47 - Your old friends, are they all really excited with you?
15:25 - Have you already had customers approach you?
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