Burger King's Whopper Detour campaign was a game changer in fast food advertising. Using geolocation technology, they offered a one-cent Whopper to customers who were within 600 feet of a McDonald's location. This campaign was a major success, generating over 2 million redemptions in just one week and an unprecedented amount of buzz. Our video takes you behind the scenes of the campaign, the strategy, the success and the impact on the fast food industry. It also gives you a glimpse of how clever targeting and data collection played a major role in its success. This is a must-watch for marketers, advertisers, and fast food lovers to learn more about this innovative campaign and Burger King's marketing strategy.
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