Video ini berisi mengenai langkah melakukan inovasi dalam perusahaan besar. disertai framework yang berisi 5 elemen
1 market orientation.
2 inovative leadership.
3 non linear strategic planing
4 ambidextrous organization
5 inovation culture
dan historical development paradigma inovasi.
sumber utama: mazzarol & shopie, 2019, entrepreneurial and inovation, springer nature
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