Google Analytics is a tool your team likely uses to analyze and understand the traffic on your site. Since online marketing and business decisions are only as good as the data that informs them, it is critical to keep your Google Analytics reports as clean and accurate as possible.
Bot traffic is a known source of inaccurate and irrelevant Google Analytics data. Tune in and learn how to exclude bot traffic from Google Analytics, as well as other steps you should take to prevent bots from skewing your business outcomes.
