In this Whiteboard Wednesday video, Ryan Gauss, InMobi’s Platform Product Manager, explains how the bid shading ad auction model works, why it came about, why it’s needed and what the advantages and disadvantages of it are.

Head to [ Ссылка ] to read and see the full transcript of this video.

Have you moved to first-price ad auctions, or are you using bid shading or second-price auctions? We'd love to hear from you! Put your comments below.

Interested in learning more about mobile advertising auction mechanics? Check out these posts:
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About InMobi:
InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.

As a leading technology company founded in 2007, InMobi has been recognized as a 2019 and 2018 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com.

Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

Learn more on the InMobi blog.
www.inmobi.com/blog

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