Want to know the No 1. thing to do when promoting a business?

Cali BBQ Media founder Shawn Walchef spent several years not understanding how to properly promote his BBQ business in San Diego, California. Until he stumbled upon his Orange Tree Theory for effective self promotion. He learnt this lesson from years of doing speeches at restaurant and business conventions.

Your business has a core story - one that you know is foundational to your company, its methods and its values. You already know what that story is. What you need to do is get good at telling this story and tell it to as many people as you can.

This is the No. 1 thing you need to do for effective self promotion.

This is the Deep Work required in promoting your business.

Once you have mastered the ability to tell your version of the Orange Tree Story the business world will be your oyster.

Shawn Walchef is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media, featuring famous names such as Shaquillle O'Neal and Emeril Lagasse.

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Digital Hospitality:
We believe in the power of Digital Storytelling to promote your business.

Our podcast series Digital Hospitality is a weekly business and marketing podcast hosted by restaurant owner and thought leader Shawn Walchef.

The podcast and video series features in-depth — and uncensored — conversations with digital entrepreneurs, media personalities, online celebrities, and more. Subscribe online wherever you enjoy digital content.

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The No 1. Thing To Do When Promoting Your Business! Our Orange Tree Theory

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