Focus on building the right products & services with Leslie Barry!
We live in a fast-changing world where all organisations need to continually innovate. Customer needs are constantly evolving. The ability to sense & respond to changing conditions is critical and being able to rapidly experiment is a fundamental enabler.
80% of new products fail in the marketplace, even if competently executed. What is the cost of this? The wasted time, money, energy & passion of your people... and the opportunity cost!
What if we could find out quickly & cheaply if new ideas are likely to be successful before building anything, even a prototype? Is it something your customers will value?
Exponential innovators like MAGNA (Meta, Facebook, Apple, Google, Netflix, Amazon) run hundreds of experiments continuously to be able to discover & launch new products & services that customers love and value. They answer the question: Should we do this?
At this session, we will be guided by leading experimentation expert Leslie Barry. We will discuss and explore:
- What is the pretotyping method and how to design a good experiment
- How failure is a key step in the innovation process and how that leads you to the outcomes you need to deliver upon
- How to get started with practical tips and tricks from case study examples
Join the movement to achieve better ways of working in your organisation: [ Ссылка ]
