Years ago, Jim Jenson at Lucky 7 Angus set out to improve feed efficiency in beef cattle. Jim’s work, research, and data have resulted in up to 30 percent increases in documented feed efficiency, making American ranches more profitable year after year. These feed efficient cattle are healthier, more drought tolerant, and second to none in carcass quality. On this episode of The American Ranchers, we’ll meet some producers who run these cattle, and we’ll show you how Lucky 7’s DaVinci genetics are setting new standards of feed efficiency in the global beef supply chain.

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