Speaker: Professor Thomas Eisenmann of Harvard Business School, Chair of Harvard Innovation Labs
Moderator: Shuo Chen, General Partner of IOVC, Faculty of UC Berkeley & Singularity University

Highlights:
00:00 Introduction
09:22 Thomas' Personal Story + Becoming a Harvard Professor
11:03 Reason Behind Creating "Why Startups Fail"
15:06 Surprising Takeaways When Researching Why Startups Fail
19:50 Teaching Entrepreneurship at Harvard
23:35 Ideation as an Entrepreneur
27:32 Story on thredUP (Created by Thomas' former student)
29:54 Do entrepreneurs need a lot of luck to succeed?
33:10 Startup CEO Traits in Early-Internet Stages VS Today
35:02 Do companies with the best idea always succeed?
39:19 Where should founders go for advice?
42:43 Advice for Aspiring Entrepreneurs
50:50 Mental Health in Entrepreneurship
54:31 Recommendations for Intrapreneurs
58:45 How can students start initiatives at universities and beyond?

More on Professor Eisenmann:
Thomas R. Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School, Peter O. Crisp Chair, Harvard Innovation Labs, and Faculty Co-Chair of the HBS Rock Center for Entrepreneurship, the Harvard MS/MBA Program, and the Harvard College Technology Innovation Fellows Program. Eisenmann teaches the MBA elective Entrepreneurial Failure and the MS/MBA core courses Technology Venture Immersion and Launch Lab.

In recent years, he has served as Chair of Harvard's MBA Elective Curriculum—the 2nd year of the MBA Program—and as course head of The Entrepreneurial Manager, taught to all 900 1st-year MBAs. With colleagues, he launched the MBA electives Making Markets, which focuses on marketplace design, Scaling Technology Ventures, Entrepreneurial Sales & Marketing, and Product Management 101, in which students specify and supervise the development of a software application.

Eisenmann also created the January Term Startup Bootcamp for first-year MBAs and the MBA electives Launching Technology Ventures and Managing Networked Business, which surveyed strategies for platform-based businesses that leverage network effects. He twice co-led a Harvard Innovation Lab course, Cultural Entrepreneurship in New York City, in which students from across Harvard spent a winter break week in New York exploring new ventures in fashion, food, and fine arts. He also co-led four similar winter break trips to study entrepreneurship in Silicon Valley.

Professor Eisenmann received his Doctorate in Business Administration ('98), MBA ('83), and BA ('79) from Harvard University. Prior to entering the HBS Doctoral Program, Eisenmann spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media and Entertainment Practice. He currently serves as a director on the board of Harvard Business Publishing.

UPCOMING EVENTS
Eventbrite: [ Ссылка ]

FOLLOW DECODE
LinkedIn: [ Ссылка ]
Facebook: [ Ссылка ]
TikTok: [ Ссылка ]
Instagram: [ Ссылка ]
Twitter: [ Ссылка ]
Medium: [ Ссылка ]
Website: [ Ссылка ]

свернуть