In this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior.

Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.
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A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
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SparkToro's latest research on how people use Google:
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OpenAI's Sora:
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Semrush's study on how AI is changing the web:
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Tim Soulo's tweet on new 'Web Analytics' Ahrefs feature:
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Timestamps:
00:00 Intro
01:42 Google Search Study: Long-tail Keywords Analysis
22:33 OpenAI's Sora: Text-to-Video Model Release
35:10 AI Search Adoption Study by Semrush
51:20 Ahrefs Analytics Feature Update
55:54 Year-End Wrap Up

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