Nicknames: "The Mobile", "The Shadow Rooster", "Pathé Mobile"
Logo: On a grey background, we see a balloon reading "PATHE!" inyellow, stylized after the speech bubble variant, made into a mobile, turning backwards and forwards, with the letters revolving into place. There are two shadows of the mobile casted in the background by two spotlights. Then, we see a shadow of the Pathé rooster at the end of the logo.
Trivia: There are replicas of the mobile seen in some Pathé cinemas. However, they are designed differently than the logo does.
Variants:
On the British release of Be Kind Rewind, the logo is "Sweded"--it is much cheaper-looking, and during the variant, Jack Black's hand turns the backwards "P" forwards. Instead of a rooster, a rubber duck on a stick pops up, and the sound of a chicken is added at the end (the American release has the standard New Line Cinema logo).
An enhancement to the logo, with more realistic-looking tinting, was introduced in 2012.
Dirty Sanchez uses the same logo, with the exception of the end, when we see the shadow of scissors cutting one the threads of the balloon, making the rooster fall.
FX/SFX: The Pathé logo turning backwards and the shadows. Nice CGI animation (though it may also be done with real models), produced by Landor Associates in Paris, France.
Music/Sounds: A lush piano, drum, choir, and string fanfare, sometimes with a chicken clucking at the end. Be Kind Rewind uses a cheap rendition of the fanfare, with acapella voices and kazoo.
Availability: Very common. This plasters older logos on current prints of their output, and other distributors tags on films Pathé now owns (an example is on the Criterion Collection release of Tie Me Up, Tie Me Down, in which Pathé obtained U.S rights from its previous owner, Miramax) as well as being a de-facto home video logo in the UK (this is because 20th Century Fox Home Entertainment holds the distribution rights to Pathe's material on home media in that country). It is also seen at the beginning of international releases of Chicken Run, accompanied with the film's theme music, however it does not appear on the Dreamworks print (although the 10th logo appears at the end).
Editor's Note: This logo is considered a favorite for anyone who grew up watching Pathe films on cable television, VHS tapes, and DVDs during the 2000s.
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