I'm always hungry...

...for food for thought.

This is part of a campaign to get the public to think about what they drop on the floor and I think that this does that really well. A cigarette butts or "stompies" if you're South African are everywhere. No one in my house smokes and nor do my direct neighbours but there are a couple on the pavement outside our house. They seem to be the lost socks or the journeymen of litter.

I don't think smokers think about what it means to leave them behind after stamping them out so a little information together with visual cues is a good way to encourage a second thought. The ad is also short and has a very to the point voiceover which helps with information sharing.

We should support these if we can by sharing, god knows they have their hands full with the water companies dumping sewage into our rivers.

Credit to VCCP London.

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