In this episode of Time for a Reset: The Marketing Podcast with Global Leaders, we had the pleasure of attending the MAD//Fest in London to talk with marketing leaders about the growth of retail media.
Carl Carter of Circana shared that the deprecation of cookies is a key driver of retail media growth.
Dean Harris of Co-Op Media Network shared strategies to accelerate the adoption of retail media at FMCG brands.Jill Orr of Criteo discussed the need to turn traditional marketing funnels on its head.
Ollie Shayer of Boots UK shared his perspective on the greater need for collaboration between retailers and brands.
Listen to the full episode below!
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