In this episode, Jack Marshall, CEO of Bolster AI, shares insights on the evolution of phishing detection and the power of AI in the cybersecurity landscape. Jack opens up about his career journey, from his early days in Silicon Valley as an electrical engineer to becoming a leader in multiple cybersecurity startups. He explains the technological and operational challenges companies face in protecting their brands and customers from online threats.
Jack recounts how Bolster AI developed their phishing detection platform, leveraging a massive data set of over 6.5 billion tested URLs. He discusses the company’s success in using AI to protect banks, consumer brands, and individuals from phishing attacks and scams. Jack emphasizes the importance of taking down fraudulent sites and malicious content swiftly and efficiently, noting how Bolster’s advanced AI-driven system has made this process faster and more effective. He also shares how working with international law enforcement agencies and takedown specialists helps ensure that scammers face swift action.
Jack dives into the business development challenges and the ongoing evolution of their marketing strategies. As Bolster pivots from brand protection to a broader cybersecurity positioning, he talks about the importance of delivering AI-driven security solutions in an overfunded and crowded cybersecurity market. He highlights how Bolster is evolving to keep up with increasingly sophisticated cyberattacks, such as phishing kits and geofencing techniques.
Listeners will also learn about Bolster’s move into email security, tackling external abuse mailboxes by using advanced AI to differentiate between legitimate emails and phishing attempts. Jack details how Bolster’s OCR technology and ability to interpret complex email formats, such as QR codes and screenshots, is pushing them to the forefront of phishing detection.
In closing, Jack offers valuable advice to entrepreneurs about executing strategy, measuring tactics, and staying agile in today’s fast-paced business environment. He underscores the need for metrics-driven decision-making and the importance of adjusting course quickly when necessary.
To connect with Jack, send an email to jack.marshall@bolster.ai or via Linkedin www.linkedin.com/in/jack-marshall-2b31a35/. For marketing inquiries or to get in touch with Devon and his team, visit nextgengrowth.com.
