Changing dynamics in buyer behavior, increased competition, and a post-pandemic digital first mentality has put pressure on healthcare organizations to improve the customer journey. Yet according to a joint survey by Econsultancy and Adobe, only 17% of organizations ranked themselves as “very mature” in CX.

The key to being able to deliver relevant and timely multichannel experiences for patients is an optimized MarTech stack. During this session (originally presented during 2022 Adobe Experience Makers Live), our experts will share key data and insights from our 2022 State of Digital Marketing Technology report, as well as offer best practices for delivering more powerful experiences in 2022 and beyond.

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