To celebrate Mercedes-Benz heritage brought to life at the 2015 Pebble Beach Concours d’Elegance, Mercedes-Benz USA has created an interactive timeline of vehicles on Instagram, called “A Scroll Through Time.” It defines a new way of viewing photos on the photo-sharing social network: Users must turn their mobile devices sideways and scroll to the right to go through the timeline in grid view. Rather than relying on Instagram’s standard photo format, each vehicle presented in the timeline is a composite of 12 images. Go to @mbusa_a_scroll_through_time on Instagram to see the full timeline.

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