#renaultduster #duster #history #suv #cars24
It all started with the Mahindra-Renault Logan, a mid-sized sedan that was launched in 2007. But the Logan with its dated looks and high pricing failed to strike a chord with Indian consumers. Logan’s failure was so bad that it caused both brands to part ways and end the joint venture in 2010.
Then finally in 2012, it dawned upon Renault that to make it big in India you’ll have to first think like India. As they say and they say it right, ”India is not for beginners”.
Then Renault took a popular European SUV, made over 40 very India-specific changes and in July 2012 launched the Duster in India priced at just 7.2 Lakh.
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📽️ Chapters in this Video
00:00 - The build-up!
00:20 - Here comes the Logan
00:55 - Fluence & Koleos
01:15 - Pulse/Micro rebadging
01:27 - Back to the drawing board
01:42 - Behold...The Duster!
01:58 - Duster was a hit
02:45 - But why was the Duster so successful?
04:20 - The psychology behind the Duster
04:30 - 2012 Duster
04:43 - Duster All-Wheel Drive
05:06 - 2016 Duster Facelift
05:16 - Duster only Petrol
05:28 - 2020 Duster Turbo Petrol
05:54 - A pre-loved Duster makes sense!
06:07 - Ending
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Presenter/Scripting: Akshat Ajeya
Editor/Graphics: Arpit Kumar
Camera: Prateek Joy Lall
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🎥 Equipment & Gears
• Camera: Panasonic Lumix G95
• Lens: Panasonic Lumix Leica 15mm f1.7
• Rhode Wireless GO 2
• K&F 58mm ND Filter
• DJI Ronin SC3 Mini
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