Employer branders need to decide what their own personal brand is, as that's how they will influence the company.

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Make the talent you want, want to work for you!

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often. These are clear business outcomes.

Employer branding isn't something that only big companies can take advantage of. Companies with fewer than 1,000 employees see the biggest impact when they get serious about their brand. And the best part is, with a little guidance, your head of TA, your senior recruiters, your HRBPs can build a useful and effective employer brand with confidence.
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Brought to you by James Ellis, Employer Brand Nerd
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