There has been no shortage of chatter about Artificial Intelligence (AI) in the past year. We’ve heard about ChatGPT, how AI can be used in healthcare and how it’s appearing in various ways on social media. However, one topic that we haven’t heard a lot about is AI and financial institutions.
As you know, all financial institutions are held to certain regulations and standards that make it more difficult for us to incorporate AI in our daily practices. But just because it may be more difficult doesn’t mean it’s impossible; nor does it mean that financial institutions can’t use AI in a variety of different ways within the organization.
On today’s episode of Financial Minds: Meet the Experts, Jaime is sitting down with marketing consultant, Kyrus Keenan Westcott, to talk about how AI can be used at financial institutions, but more specifically, how it can be used in credit union marketing.
Kyrus is explaining:
- How AI is having a positive impact in the financial industry, specifically for credit unions.
- The difference between AI and automation.
- The biggest challenges credit unions are facing with AI marketing integration.
- Some of the benefits of using AI for credit union marketing.
Whether you work in the marketing department for your credit union or a different area, Kyrus provides a lot of great information in this episode, so make sure to tune in!
And if you’re interested in learning more or connecting with Kyrus, check out his website at thevibewithky.com.

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