Today, February 03 2016 marks the unveiling of an all new logo from Uber.

But does the new logo really make sense? Or is it even a "good" logo, the word "good" in this instance no doubt being very subjective.

Personally if you ask me, the new logo hardly appeals. In fact the previous logo, also seen in the video, is so much more attractive...at least it is in line with say the name of the company.

The new Uber logo is hardly reminiscent of the Uber insignia, or even the 'U' shape for that matter. Further, the jagged lines in the new Uber logo only add to the confusion.

Surely, Uber would have spent a lot of money - and hopefully a lot of thought into the new logo. But whether or not that has actually paid off - or will pay off, is to be seen.

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