If you’re not used to writing press releases or you want to get better at writing them this video is for you. I've done a video on this before but I get asked so much about them that I thought it worth a re-visit :)

I used to fear writing press releases, a genuine fear that kept me up at night. Why? Because I knew a well-written press release was my gateway to media coverage. It would get my brand the attention I was looking for. Whereas a duff one would end up in the bin – whether it’s a virtual bin or an actual live bin!

Jo

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Please watch: "HOW TO GET THE ATTENTION OF A JOURNALIST OR INFLUENCER "
[ Ссылка ]
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