Alagar Ethir Sevai is a part of the Chithirai brahmotsavam of Lord Kallazhagar Temple at Alagarkoil, the ‘Ethir Sevai' begins on the fourth day of the festival. Alagar enters Madurai city and the peoples of the city welcomes him.

People in and around Madurai tell this story as the history of Chitirai Tiruvizha.

The legend is

Alagar (Lord Vishnu) is the elder brother of meenakshi (Goddess Parvathi). Alagar is located in Alagar Hills which is approx 20 km from Madurai. Alagar was invited to attend the wedding of Meenakshi and Shiva in Madurai city. He started from Alagar Hills which is a dense forest even these days. In order to protect him and his belongings from robbers he decided to dress himself as a robber and travel to Madurai.

Alagar is travelling to Madurai by hiding himself from the robbers and also the security persons (Because he have dressed like a robber). So he was late by one day to his sister's wedding. When he was crossing the river Vaigai people told him that his sister got married without his presence.

He got angry on this and knowing this Lord Meenakshi and Shiva also came to Vaigai river to explain him about the situation. He gave all the gifts he brought to Meenakshi and Shiva for their wedding to them in a Mandabam (A Small building) in the middle of river vaigai and returned to Alagar Hill without entering Madurai.

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