Symphony Creative Studio users can create AI-generated videos and avatars with ease by simply providing raw video clips or speech scripts. The tool can also translate videos into multiple languages with AI-voice cloning to reach the global audience.

TikTok has opened Symphony Creative Studio access to all advertisers on the platform. The AI-powered tool has a variety of video and speech-related features that allow users to create compelling and effective content more quickly.

Many companies and creators are finding that an increasing part of their sales are coming from online leads. A greater percentage of younger users also get the news from TikTok versus other news sources, including traditional television. This affects not only elections, but also which platforms companies are spending their marketing dollars and efforts on. The global reach of influencer marketing on TikTok along with its proprietary algorithms for presenting videos makes it an effective platform to advertise on.

The Symphony Creative Studio leverages TikTok's data on the effectiveness of its top-performing content to help create video clips for its users. Users simply provide raw video assets and product information, which can come from a web page link, and the Studio AI will generate an effective video using those assets along with licensed ones TikTok provides for free. Although such videos are labeled "AI-generated", TikTok noted that one company saw increased sales from posted videos created from product URLs alone.

Users can also create virtual people to explain products, introduce companies, and present other information to viewers. These virtual spokespeople can be AI-generated from pre-built avatars or custom avatars that are built on the likeness of participating company representatives. This enables companies to continue using the same, popular spokespeople forever, even if one passes away. Symphony Creative Studio can also translate videos to other languages and use cloned voices to redub videos for a global audience.

Readers who need a new computer to edit their viral TikTok videos on can use an AI-powered computer like the Microsoft Surface Pro 11.

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