A vision is where the company is going. It's what the future looks like…
A mission is different. It’s more like an actionable vision statement — something that will give the vision legs and traction. It’s the what, who and why: What the company does, who it serves, and the road map to making the vision become tangible. It centers around why this company is best suited for the job given the people it serves.
Vision is the picture. The mission is the road map to get there. The purpose is the feeling that everyone, from the CEO to the janitor, has when you accomplish what you set out to do. The purpose is when the values are driven by certain behaviors that create the kind of culture that is human-centric. And those behaviors create the feeling we want, not only when we have accomplished the big goals and achieved the outcomes we wanted, but in the process of doing so.
At the end of the day, it will always be about how we want to feel. And the people at the core of those feelings will always be a company’s greatest asset.
The purpose is the WHY of the company's existence, we have to go deeper and find the real reasons for our being…
Example:
WyseCoach:
OUR VMVP
VISION. MISSION. VALUES. PURPOSE.
OUR VISION
Help millions transition from dreaming to achieving.
OUR MISSION
Make coaches accessible to everyone with a dream.
OUR PURPOSE
Serve people by adding value and providing hope.
OUR VALUES
Our core values are faith, passion, integrity, accomplishment, courage, execution, family, honesty, trust, and commitment.
We believe that iron sharpens iron, that one will make 1000 flee, but two will make 10,000 flee. We believe in the Golden Rule, and most importantly, we believe in serving others. We believe that everyone has a legacy to leave behind, and we are called to help people do just that.
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Leadership Training by Farshad Asl
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