Patient Attraction Episode 280
Google has changed its search algorithm so much that it practically FORCES dentists to have strong Google Adwords campaigns. When we come back, I’ll tell you 3 things you MUST know about Google Adwords. Stay tuned.
- Colin Receveur here on this Tuesday, December 16.
- So you might remember that last month I told you how my company, SmartBox Web Marketing, is changing the way we drive patients to our clients.
- A big part of those changes is an increased emphasis on pay-per-click campaigns.
- Before you invest a lot of money in Google Adwords, let me give you these three tips:
1. Make sure to put your keywords in the ad, in the title if possible.
- Google bolds the term that the searcher used.
- When the results come up, you want to make sure your ad shows some bold.
2. Use different types of keywords.
- Keywords like cosmetic dentistry, Chicago implant dentist, top Kansas City dentists are one type of keyword string.
- They are broad and meant to be a point of entry for people still deciding what they want.
- Then there are keywords for people who have already done their research and are ready to move forward.
- These are phrases like how much do dental implants cost, same-day crowns and Memphis IV sedation dentist.
- They know what they want and are just looking for the right dentist to do it.
3. Finally, you don’t need to write different ads for all of your keywords.
- Instead, set up your ad to use {keyword}.
- This is called dynamic keyword insertion.
- When a person searches one of your keyword terms, Google will replace the {keyword} with the searched keyword.
- This means one ad will look different to different prospects, saving you the time of creating separate ads.
- For more information about Google Adwords, I encourage you to get my book, “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com.
- For the next three days, we’ll look at traits of successful and unhappy people.
- Until then, keep moving forward.
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