REAL TALK: if you're not running ads now, your BFCM ads are going to bomb.

here's what you need to do NOW to ensure your BFCM campaigns are a success:

1 - begin testing NOW

marketing is constantly changing and what worked for you last year on BFCM is NOT going to work for you this year. start testing now to learn what's going to work for your brand.

2 - stop running promotions

the worst thing you can do for your brand is encourage people to wait for things to go on sale. sales should be used thoughtfully and infrequently. so, stop running promotions now to increase your margins so you have a bigger promotion budget come Black Friday.

follow for more. 💫

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