올림픽 특수 통한 글로벌 기업 마케팅 열전
But, athletes aren't the only ones chasing gold at Olympic Games.
Official sponsors of the Games pump in billions of dollars... to win a gold of their own.
It's an expensive business,... but in return they get the ultimate platform to reach billions of people tuning into the global sporting event.
Our Shin Semin is on the ground and she joins us live from Rio de Janeiro.
Semin, the Olympics is also a venue for businesses to rake in golden opportunities... and I'm sure Rio 2016 is no exception.
"For such colossal event like the Olympics,… there are official partners standing behind, being the source of large chunk of revenue. And for this year's Rio Olympics,... the eleven official partners are in it,... to win more than the sales."
The 2016 Olympics in Rio are the biggest money-spinning Olympics in the 120 years of the modern games.
TV companies from around the globe have shelled out billions of dollars to screen the festival of sport, while the eleven global sponsors have a combined market capitalization of more than one-and-a-half trillion U.S. dollars.
Japanese automaker Nissan, Brazil's leading beer Skol,… and the world's largest beverage manufacturer Coca-Cola all seek to enhance their brand image by sponsoring the Olympics.
"We've been the longest standing partners with the Olympics, for 88 years, since 1928. And through this, we've been able to directly build relationships with individual customers, and retailers across the world."
In other words,... Olympic branding is a powerful and effective marketing tool.
Samsung Electronics is one of eleven official brand partners for the Rio Olympics.
Korea's tech giant sees it as a great way to win sales and brand preference around the world.
The Rio Olympics marks the tenth time that Samsung Electronics has been involved in sponsoring the Games including the Winter Olympics.
Samsung has even introduced Rio to its Galaxy S7 Edge Olympic Games Limited Edition smartphone, a new line of wireless headphones, and a fitness gizmo.
At its Galaxy Studios in the host city,... fans and athletes alike can try their hand at various sports and activities through a range of virtual reality experiences.
So far, the feedback has been positive.
"After seeing all these new features, it makes me want to upgrade my phone to the newer version."
"Being able to see the products and their functions up close and all these activities going on around the Olympic Games changes the brand image on Samsung."
The official sponsors are already eyeing the next big sporting event to further boost their sales and brand recognition.
"And in the midst of the Summer Games,... many of the large sponsors already start planning for the next big international event, such as the upcoming Pyeongchang 2018 Winter Olympics,... Connyoung?"
I'm not surprised. We've heard stories of some multinational sponsors jumping on the Rio 2016 bandwagon as far back as 2011... and Pyeongchang is less than two years away. All right, excellent job, Semin. Our Shin Semin live from Rio 2016 Summer Olympic Games.
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