“Spend time to really understand the full customer journey loop and orient your product roadmap towards that. Retention comes when you really understand your customers’ journey through your product and where they're getting value. They might have bought it for a reason, but retain it for a different reason. Sometimes people get really caught up in sales and then they don't spend time on the back end, and that's actually super valuable.” - Shiyan Koh
In the latest episode of BRAVE, Jeremy Au and Shiyan Koh analyze January Capital's monthly report on Southeast Asia, focusing on the region's marketplaces with low margins. They delve into how these marketplaces are leveraging embedded finance to increase their profit margins, while also considering the role of retention in simplifying their operations. Furthermore, the discussion also touches upon the shifting trends in the SaaS landscape of Southeast Asia.
Download the January Capital report here: [ Ссылка ]
Read the transcript here at: www.bravesea.com/blog/january-capital-report
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